27 Cult Beauty Products Worth the Hype


Hello, my name is Nicole Riccardo, and I am a YouTube beauty video addict.

If you have ever watched one of the beauty guru monthly favorite videos, you know that as soon as it finishes you end up thinking, "Oh my god I need to go to Sephora immediately, I need everything!" As someone with no self control when it comes to beauty products, this usually ends poorly for my bank account. But hey, at least now you can take advantage of my knowledge on what products are actually worth it!

27 Cult Beauty Products Worth the Hype I Austin Based Travel & Lifestyle Blog I Nicole Riccardo

1. TARTE SHAPE TAPE CONCEALER

My friends, this is it. THE Holy Grail of concealers. The formula is perfection, and I'm really not sure how a concealer will ever be able to improve from this. It is blendable, buildable, and doesn't crease or cake. What more can you ask for, really?

2. LUSH OCEAN SALT BODY SCRUB

If you watch my Instagram stories, then you already know I am a lushaholic. This is one of their products that I must have at all times! The exfoliation keeps my skin feeling super soft. Bonus points: It smells like drinking a margarita on the beach!

3. NIVEA MEN SENSITIVE POST SHAVE BALM

I know this one may sound odd, but this is an AMAZING primer and honestly holds my makeup just as well if not better than my high-end primers. For less than $7, you should at least try it!

4. TOOFACED BETTER THAN SEX MASCARA

The name says it all, my friends. I am constantly trying new mascaras, but this one has been my favorite since it was released. I also tend to get a little extra with my mascara and layer like 3 of them, and this one is super buildable without getting clumpy!

5. SOL DE JANEIRO BRAZILIAN BUM BUM CREAM

Omg if I could transmit the smell of this across the computer screen I would. I am HUGE on scents, and that was actually the sole reason I purchased this. Yes, it is spendy, so if you don't have an extra $50 to spend on a lotion, definitely not a necessity. But if you have dry skin like I do, it is worth some serious consideration even with that price tag. This leaves my skin feeling moisturized for a couple days!

Pro tip: Use it before getting into bed and it will leave your sheets scented!

6. DIOR FOREVER PERFECT FOUNDATION

This is honestly the best foundation I have ever used. It looks like your skin, but flawless. Need I say more?

7. COLOURPOP SUPER SHOCK SHADOWS

Ever since I was introduced to this brand by my former roommate Elyse, I have been obsessed. Their products are not only extremely affordable, they blow many high-end products out of the water. Once I tried their super shock shadows, I don't think I wore normal pressed powder eyeshadow for a solid year. I LOVE to use bold and bright colors, but always struggled with extreme fallout. These shadows are a game changer giving you not only a huge color selection, but they have virtually NO fallout and incredible color payoff! They can be a little tricky to get used to using as the formula works best when applied with your finger, but the learning curve is so worth it.

8. MORPHE X JACLYN HILL PALETTE

Since this was released (#finally #blessed), this is honestly the only eyeshadow palette I have used. I was skeptical at first because I am not a fan of the shadow formulas in the other Morphe palettes I own, but after watching Jaclyn's video on how she created the palette I needed it. She spent TWO YEARS making sure the formulations and shades for each individual pan was perfect, and let me tell you....SHE. CAME. THROUGH. Everything about this palette is freaking bomb, and for how many pans you get this is worth so much more than what Morphe is selling it for.

9. MORPHE CONTINUOUS SETTING MIST

So I don't think this necessarily makes my makeup last longer than any of the other setting sprays I have used, but this is my new number one because it is an aerosol. I feel like I get completely even coverage and I never get that rogue solid stream of liquid ruining my makeup like with the spray pumps. Plus it is much cheaper than the competition. Win win!


Pro Tip: It is ALWAYS SOLD OUT so if you catch it in stock, buy at least 2 and thank yourself later.

10. ESTEE LAUDER DOUBLE WEAR FOUNDATION

If you are oily or are someone that needs your makeup to last 12 hours a day, this foundation is for you! It is full coverage but doesn't feel like it's suffocating your skin, and will last through pretty much anything short of being thrown into the ocean.

Pro Tip: If you stop by an Estee Lauder retail counter, they will shade match you and give you a free 10 day sample to try!

11. BUMBLE AND BUMBLE PRET-A-POWDER

This powder is one of the only hair products I use on a consistent basis. It smells amazing, it makes my hair look fresh, and it is a volumizer! How can you deny fluffy, full hair?! I certainly can't.

12. STILA STAY ALL DAY LINER

This is my Holy Grail liner. Just get it already. It's amazing, I promise.

13. BECCA X JACLYN HILL PRESSED HIGHLIGHTER IN CHAMPAGNE POP

BECCA makes my favorite highlighters on the market right now. They apply smoothly and consistently, and don't leave your cheeks dusted with chunks of glitter (not that that is always a bad thing, just not something I'm looking for in an everyday look). This particular shade is universally flattering and works for every season!

14. SIGMA MAKEUP BRUSHES

If you are looking to upgrade your brush collection, I highly recommend making the investment and purchasing your daily brushes from Sigma. I do not currently own a full set of Sigma brushes mainly because they are expensive af, but the ones I do have are the ones I use every single time I do my makeup. Do I have 10 different brushes for blending out my eyeshadow crease? Yes. Do I reach for my Sigma E45 every single time? Also yes.

15. THE WET BRUSH

I have fine hair that gets tangled SO easily, so brushing my hair is not a pleasant experience. Enter the Wet Brush. Since it is designed to be used on wet hair, I brush out my hair as I'm blow drying it (with minimal pulling!) and it cuts my normal dry time in half!

16. TATA HARPER RESURFACING MASK I actually saw a noticeable difference in my skin after only one use. After the first time trying it I remember looking in the mirror at my skin thinking, "Where has this been all my life?!"

17. SMASHBOX PHOTO FINISH FOUNDATION PRIMER

This provides a completely smooth base for your makeup and has great results in photography, as the name suggests. I may or may not have a stockpile of this primer....just in case.

18. SHISEIDO FACIAL COTTON

Yes it is absolutely ridiculous to spend $10 on a package of cotton pads, but you guys, they feel so soft and luxurious on your face! So if you're ever feeling a little extra, I fully support this splurge.

19. COCONUT OIL

What isn't this stuff good for?! If you do a Pinterest search for coconut oil, you will find hundreds of different uses for it, but my favorite is as skincare. When my skin is feeling extra dry, I put this on my face/neck before bed and wake up with hydrated, glowing skin! Seriously a miracle worker.

10. JOHNSON & JOHNSON'S BABY OIL

This is my go-to product for shaving my legs. It leaves my skin feeling luxuriously soft, and since I have dry skin, it serves double duty to help lock in hydration!