Ready To Grow A
FREELANCING FREEDOM BUSINESS?
CAREER IS HERE!
CYC is a 10-week online program for creative freelancers who want to build a thriving business based on their zone of genius work.
To become known for your genius work requires visibility - specifically a carefully thought out and executed digital presence that pulls in the audience and clients you love most.
Without a roadmap and an implementation plan, it's near impossible to get a magnetic digital presence up and running.
Create Your Career walks you through a journey to discover how best to present yourself online with the support and feedback you need to fully execute it - so you can get back to doing what you do best.
this is MY zone of genius work.
Let me take the trial and error and the mystery OUT of it FOR you!
Module 2: Build Your Brand
The Branding "No Go" List: Why most freelancers end up wasting thousands on a "re-brand" (Hint: Most branding "specialists" have a Former Client Branding Graveyard they aren't telling you about)
The ABC's of a Profitable Niche: How to choose yours right from the start, or how to aim your niche effectively if you've already chosen one
Why "choose your audience by choosing the problem you solve for them" is the worst marketing advice ever (a.k.a. how to ensure you'll always have plenty of offers to make via your new digital presence)
Elements of Magnetism: How to craft a digital presence that sells what your audience truly wants...and successfully converts the most ideal clients so you can deliver your magic on the inside
Module 1: Freelance Freedom Foundations
“The Work Hard” Lifestyle vs. “The Big Easy” Lifestyle (or how to thrive vs. barely survive as you make your way toward the Freelancing Freedom Life)
The Proverbial Income Straddle: How to secure an income while you're building a Freelancing Freedom Life (Newsflash: A business that isn't funded isn't a business, it's a never-ending hobby)
The reason why 80% or more of freelancers never exit the Freelancing NO Life...and how you can avoid being one of those statistics
The #1 most neglected aspect of the Freelancing Freedom Life journey (a.k.a. how to avoid the inevitable burnout that results in quitting the pursuit altogether)
Implementation Week #1
Not to be confused with a "break" or "time off"...this is a 7-day breather. No content will be delivered to you this week so you can implement the strategies and actions from the previous two weeks. As always, I make myself available for questions and feedback inside the private CYC community Facebook group.
Module 3: Websites That Convert
Website Vitals: A definitive list of what to include (and what to ditch) when crafting an audience-grabbing digital presence
Three not-so-common tricks for building a website that not only attracts ideal visitors, but converts them once you've got em (the longer they stay, the more they pay!)
Casting A Spell: The strategies behind an About page that turns curious visitors into eager subscribers
Website keyword advice that doesn't suck...the what, why and how of being both discoverable and engaging in the search engines
Module 4: Social Media Mastery
The "Social Media Is A Time Suck" Discussion: A tackling and dismantling of the #1 misunderstanding that is keeping you and your genius work stuck in perpetual obscurity
What "authenticity" and "telling the truth" online really looks like (and how to execute it without feeling like you just took a cold shower)
Perfect Platform Picker: Visibility is great...as long as it matches your niche, your audience, your goals...and what you're actually going to stick to
Content Sorcery: How to create a genius content strategy, deploy it online...with plenty of room to keep your great work a priority
Implementation Week #2
Too soon for another one of these, you say? Not so fast. Building a digital presence is a combination of art and science. Crafting brilliance takes some time, so I'm giving you a week to digest and implement what you learn in Module 3. You'll thank me later.
Module 5: Pitching & Negotiating: How To Make Shit Happen
A step-by-step method for crafting a kick-ass pitch for any opportunity you've been wanting access to
The ins and outs of growing and establishing a powerful network of contacts you can leverage to help expand your genius work in the world
Keep or Toss: How to assess any opportunity that comes your way (there will be plenty of them) so you'll know which ones are worth your attention, time and effort
Contract Negotiation Secrets: How to keep from getting screwed, particularly if pitching and negotiating are new areas for you
Brand Messaging Excavation Workbook
A thorough dive into every aspect that directly impacts your digital presence including your mission, vision, brand history, brand future, competitor landscape...and much more.
Website Copy Template Suite
A website creator's dream that includes a step-by-step copywriting blueprint for your primary four website pages PLUS the legal pages required by international law.
Plug 'n Play Pitch Templates
Ever wondered how to pitch for a specific opportunity? Look no further. Templates include pitching for clients, brand partnerships, press coverage, media coverage, guest speaking spots, podcast guest spots and requesting recommendations.
This program is for serious go-getters who are ready to dive in and make shit happen. I’m confident if you do the work, you will get enormous benefit from the experience. And I’m happy to back that up with my happiness guarantee.
If you get stuck at any point during the program, I will personally help you troubleshoot and get back on track. I am personally invested in your success, so I want to make sure you are taking action and implementing so you can see the results you’re looking for.